Marketing News

Ogee Forges Chain-Wide Rollout at Bluemercury

Expansion is driven by strong consumer demand and sales performance in the initial launch doors.

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By: Lianna Albrizio

Associate Editor

Ogee, a certified organic luxury skincare and makeup brand, has forged a full chain-wide distribution in Bluemercury, expanding to all locations nationwide beginning in March. The milestone marks a significant expansion from Ogee’s initial launch with Bluemercury, which began in September 2022 on Bluemercury.com and extended to 10 select doors two years ago, officials said. “Our partnership with Bluemercury has been transformative, reflecting a shared commitment to featuring ce...

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